Buy Avatar is an online platform that allows users to create and manage their ideal customer profile. This profile is used for everything from ad copy to email marketing campaigns. The benefit of this tool is that it forces companies to clarify who they want to serve and helps eliminate the need to be all things to all people (a common mistake that often leads to low conversions).
The first step is gathering as much information as possible about your target market. This can be done through a variety of methods including surveys, phone interviews and even creating polls on social media.
Once you have a lot of data, it’s time to begin constructing your avatar. Start by giving your persona a name, and then start entering in their demographics such as age, sex, marital status, children, occupation, education level, quotes and more. Try to be as detailed as you can, because the more you know about your avatar, the easier it will be for you to speak their language and connect with them.
When constructing your avatar, it’s also important to include their goals. What do they hope to achieve in their life, and how can your products and services help them get there? This will give you a great idea of the type of content and products that will be most beneficial for your business. It’s also important to identify any potential pitfalls, like certain values or beliefs that aren’t a good fit for your company. Buy Avatar